This exciting role offers the opportunity to lead digital spaneting strategies for TUIs tourism business across Portugal, Spain, and LATAM spanets. As a strategic, data-driven spaneting leader, youll drive customer acquisition, optimize spaneting performance, and scale our digital presence while initially acting as a full-stack performance spaneter before evolving to lead a dedicated performance team.
We are expecting a large volume of applications for this role so please apply as soon as possible as the vacancy may close at any moment.
ABOUT OUR OFFER
- Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
- Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
- A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
- Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams
- Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.
ABOUT THE JOB
As the Growth and Performance Lead at TUI, you will be responsible for developing and implementing comprehensive digital spaneting strategies to drive business growth across multiple spanets. Initially functioning as a full-stack performance spaneter covering Paid Media, SEO & Content Strategy, and Digital Analytics, your role will evolve to lead a dedicated performance team as the business grows.
Key responsibilities include:
- Planning, launching, and optimising digital advertising campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, TikTok, and other relevant platforms
- Owning budget allocation and campaign pacing across all B2C performance channels
- Creating and executing A/B tests for ads, landing pages, and funnels
- Collaborating with design and content teams to develop high-performing creatives
- Developing and implementing a scalable SEO strategy for international spanets
- Overseeing keyword research, content planning, and website optimisation
- Defining a long-term content roadmap that aligns with the user journey
- Mapping out the customer funnel and continuously improving conversion rates at each stage
- Setting up and managing experiments on web flows (e.g., booking engine, onboarding pages)
- Defining and monitoring key growth KPIs across all digital channels
- Building dashboards using Google Analytics, Data Studio, Power BI or similar tools
- Translating performance data into actionable insights and strategic recommendations
- Ensuring proper tracking implementation (Google Tag Manager, Pixel setups, UTMs, etc.)
- Coordinating with content, creative, CRM, and product teams to align on campaign goals
ABOUT YOU
To excel in this role, you should possess:
- 5+ years of experience in performance spaneting or digital growth roles
- Proven hands-on experience managing paid media campaigns (Meta, Google, etc.)
- Strong understanding of SEO, web analytics, and CRO best practices
- Proficiency with tools such as Google Analytics (GA4), Google Ads, Meta Ads Manager, SEMrush, Hotjar, Google Optimize, and Power BI/Data Studio
- Analytical mindset with ability to interpret data and make strategic decisions
- Experience working with cross-functional teams in a fast-paced, international environment
- Fluent in English; Spanish and/or Portuguese are strong assets
- Background in the travel or tourism industry would be advantageous
- Experience launching and optimising campaigns across Latin American spanets would be beneficial
- Familiarity with spaneting automation tools and CRM platforms (e.g., HubSpot, Salesforce) would be a plus
From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.
We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.
